How Jeff Bezos Found Risky Startup Capital For Amazon (2024)

How Jeff Bezos Found Risky Startup Capital For Amazon (1)

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Alan Grosheider How Jeff Bezos Found Risky Startup Capital For Amazon (2)

Alan Grosheider

Venture Builder / PropTech CEO

Published Jan 9, 2024

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By now, everyone knows that Jeff Bezos started Amazon and went on to become the richest man in the world (now the second richest). But do you know how he funded the early stages of Amazon? I've raised capital for early-stage companies a few times, so I'm always interested in how successful companies made it happen at the very beginning.

Some companies can get started with very little funding. A very rare few can bootstrap their way to billions. However, a lot of companies, like Amazon, need enough capital to build their product, prove their concept, and gain momentum.

In 1994, Bezos started with nothing but a plan to capitalize on the burgeoning potential of the Internet. He invested $10,000 from his personal savings to incorporate a company called Cadabra, Inc. Eventually, he changed the name to Amazon after one of his attorneys misheard the name as Cadaver. Then came his most risky investment. His parents invested $250,000, a significant portion of their savings. This is the most risky money you can get. If you lose your own money, you can get over it. If you lose money from wealthy investors, they can get over it. If you lose your parents' retirement money, you have to think about that for the rest of your life. He even told them that he had a 70% chance of failing.

After about a year of development and beta testing, the website went live. Then, according to Richard Brandt's book about Amazon, "One Click," additional startup capital for Amazon was acquired through good old-fashioned networking during 1995 and 1996.

Brandt states that "[a] Seattle-based stock broker named Eric Dillon was interested in investing but thought the valuation Bezos had put on the company—$6 million—was pulled out of thin air, until Bezos sat down with him to show how much other Internet companies were trying to raise. Dillon talked Bezos down to a $5 million valuation and put in some money. A Seattle businessman named Tom Alberg was impressed with Bezos's projection that Amazon could turn over the equivalent of an average bookstore's inventory 20 times a year, compared with 2.7 times for most bookstores—with details to back up the claim."

He continues, "In the end, [Nick] Hanauer managed to get some commitments by making the first investment himself. Others followed, and by the end of the year, another twenty investors kicked in money, most of them around $30,000 apiece. Bezos raised $981,000."

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In June of 1996, Amazon raised an $8 million Series A round from Kleiner Perkins. This investment and strategic partnership allowed Amazon to grow all the way to an IPO in 1997. The IPO raised $54 million for Amazon, giving the company a market value of $438 million. After that, the company plowed everything back into growth for years, producing a staggering 178,000% increase since that time.

Of course, the story of Amazon is a very rare exception. Not too many people can obtain $250,000 from their parents. Not many companies can raise an $8 million Series A after one year of operation. And very few companies go public with only $9 million invested and two years of operation.

It's estimated that 90% of startups fail. Even venture-backed startups fail 75% of the time. It's even more likely that a startup never gets off the ground at all. Lots of people have ideas, and they're never able to raise the capital required to try them out. Even Amazon would not be here today without the risks taken by Jeff Bezos's parents and the 20 or so brave angel investors.

#leadership #innovation #technology #jeffbezos #amazon

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How Jeff Bezos Found Risky Startup Capital For Amazon (2024)

FAQs

How Jeff Bezos Found Risky Startup Capital For Amazon? ›

He invested $10,000 from his personal savings to incorporate a company called Cadabra, Inc. Eventually, he changed the name to Amazon after one of his attorneys misheard the name as Cadaver. Then came his most risky investment. His parents invested $250,000, a significant portion of their savings.

How did Jeff Bezos get the money to start Amazon? ›

He accepted an estimated $300,000 from his parents as an investment in Amazon. He warned many early investors that there was a 70% chance that Amazon would fail or go bankrupt. Although Amazon was originally an online bookstore, Bezos had always planned to expand to other products.

How did Jeff Bezos make Amazon so successful? ›

In practice, that means putting customers first is the guideline for every business decision. Bezos describes his deep respect for Amazon's customers, how their needs drive the business to constantly improve, and how customer focus dictates Amazon's expansion into new territories and markets.

Did Amazon start out as a sole proprietorship? ›

Most large companies such as Amazon, Apple, or McDonald's started as sole proprietorships before changing their legal structure as they grew.

Did Amazon have venture capital? ›

Amazon's $1 billion venture capital fund is expanding its investment scope in 2024, eyeing startups in the last-mile technology and autonomous vehicles space, according to the fund's director.

What did Jeff Bezos do to get so much money? ›

Bezos is the founder and former chief executive officer (CEO) of Amazon. He remains the executive chair of the company. He holds traditional investments, such as real estate and shares in other companies.

Did Jeff Bezos get money from his parents to start Amazon? ›

It may be the most successful venture investment of all time. In 1995, Jackie and Mike Bezos plowed $245,573 into their son's fledgling e-commerce website, according to a prospectus two years later. It was a big gamble, Mike Bezos, the stepfather of Amazon.com Inc.

What inspired Jeff Bezos to start Amazon? ›

By 1994, Bezos's eye was on the internet, after reading about the web's immense growth in one year. Bezos decided he needed to find some way to take advantage of its rapid growth. He made a list of 20 possible products to sell online and decided books were the best option, according to "The Everything Store" book.

What was Jeff Bezos strategy for Amazon? ›

He argued that a solid commercial strategy should be rooted in the things that endure over time. Amazon, under Bezos' leadership, exemplifies this approach by understanding and catering to customers' fundamental desires—low prices, fast delivery, and a vast selection of products.

Who helped Bezos start Amazon? ›

Shaw, moved to Seattle, and Bezos founded Amazon with Scott's support. Scott was one of Amazon's early key contributors, and was heavily involved in Amazon's early days, working on the company's name, business plan, accounts, and shipping early orders. She also negotiated the company's first freight contract.

What are 5 facts about Amazon? ›

But there are also many under-the-radar fun facts about Amazon's current ventures—such as its cashier-less stores and drone delivery.
  • Amazon Held Its Meetings at Barnes and Noble. ...
  • Amazon Launched as an Auction Site. ...
  • It Was Also an Early Competitor of Yahoo! ...
  • Amazon Users Can Donate to Charities When they Buy.

How did Amazon start up? ›

But like many successful companies, Amazon had modest beginnings—in this case, the garage of founder Jeff Bezos. In July 1995, Amazon.com opened as an online bookseller out of Bezos' Bellevue, Washington home. And while our operations and inventory look quite different now, we didn't want to forget our roots.

Did Jeff Bezos write a code for Amazon? ›

No, Jeff Bezos did not build the Amazon website on his own. While Bezos played a pivotal role in the founding and early development of Amazon, he did not personally write the code or design the website. In 1994, Bezos left his job as a vice president at a Wall Street firm and started Amazon as an online bookstore.

How did Bezos get money to start Amazon? ›

In 1994, Bezos started with nothing but a plan to capitalize on the burgeoning potential of the Internet. He invested $10,000 from his personal savings to incorporate a company called Cadabra, Inc. Eventually, he changed the name to Amazon after one of his attorneys misheard the name as Cadaver.

How much capital did Amazon start with? ›

Amazon was founded in the garage of Bezos' rented home in Bellevue, Washington. Bezos' parents invested almost $246,000 in the start-up. On July 16, 1995, Amazon opened as an online bookseller, selling the world's largest collection of books to anyone with World Wide Web access.

What challenges did Amazon face in the beginning? ›

One of the biggest problems Amazon faced, Stone writes, was that book distributors required retailers to order 10 books at once. But the company wasn't yet making enough sales to do that. Stone highlights a tidbit from a Playboy interview with Bezos, published in 2000, that illustrates how they got around the issue.

Where did Jeff Bezos get his seed money? ›

This initial and rapid success helped Bezos acquire approximately US$1 million in seed funding from approximately 20 angel investors between 1995 and 1996. In 1996, the venture capital firm Kleiner Perkins also invested another US$8 million in the company.

Did Jeff Bezos get a loan to start Amazon? ›

Bezos remained working for Exxon for 32 years. In 1995, Jacklyn and Miguel gave Jeff a loan of US$245,573 to start Amazon.com, leaving them both with 6% equity. Bezos and his wife Jackie are co-founders of, and major donors to, the Bezos Family Foundation.

How did Amazon make its money? ›

To be sure, Amazon's e-commerce business generates the most revenue for the company. In the first nine months of 2023, Amazon's net revenue totaled a little over $66.5 billion. The company's North American and International segments, which focus primarily on e-commerce, together accounted for 83.6% of that revenue.

How many years did it take for Amazon to be profitable? ›

This can come at a hefty price. Amazon, one of today's biggest multinational companies dominating the e-commerce industry, only turned its first profit nine years after being founded.

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