Key Reasons to Invest in Real Estate (2024)

The benefits of investing in real estate are numerous. With well-chosen assets, investors can enjoy predictable cash flow, excellent returns, tax advantages, and diversification—and it's possible to leverage real estate to build wealth.

Thinking about investing in real estate? Here's what you need to know about real estate benefits and why real estate is considered a good investment.

Key Takeaways

  • Real estate investors make money through rental income, appreciation, and profits generated by business activities that depend on the property.
  • The benefits of investing in real estate include passive income, stable cash flow, tax advantages, diversification, and leverage.
  • Real estate investment trusts (REITs) offer a way to invest in real estate without having to own, operate, or finance properties.

Cash Flow

Cash flow is the net income from a real estate investment after mortgage payments and operating expenses have been made. A key benefit of real estate investing is its ability to generate cash flow. In many cases, cash flow only strengthens over time as you pay down your mortgage—and build up your equity.

Tax Breaks and Deductions

Real estate investors can take advantage of numerous tax breaks and deductions that can save money at tax time. In general, you can deduct the reasonable costs of owning, operating, and managing a property.

And since the cost of buying and improving an investment property can be depreciated over its useful life (27.5 years for residential properties; 39 years for commercial), you benefit from decades of deductions that help lower your taxed income. Another tax perk: you may be able to defer capital gains by using a 1031 exchange.

Appreciation

Real estate investors make money through rental income, any profits generated by property-dependent business activity, and appreciation. Real estate values tend to increase over time, and with a good investment, you can turn a profit when it's time to sell. Rents also tend to rise over time, which can lead to higher cash flow.

This chart from the Federal Reserve Bank of St. Louis shows median home prices in the U.S. since 1963. The areas shaded in grey indicate U.S. recessions.

Key Reasons to Invest in Real Estate (1)

Build Equity and Wealth

As you pay down a property mortgage, you build equity—an asset that's part of your net worth. And as you build equity, you have the leverage to buy more properties and increase cash flow and wealth even more.

Portfolio Diversification

Another benefit of investing in real estate is its diversification potential. Real estate has a low—and in some casesnegative—correlation with other major asset classes. This means the addition of real estate to a portfolio of diversified assets can lower portfolio volatility and provide a higher return per unit of risk.

Real Estate Leverage

Leverage is the use of various financial instruments or borrowed capital (e.g., debt) to increase an investment's potential return. A 20% down payment on a mortgage, for example, gets you 100% of the house you want to buy—that's leverage. Because real estate is a tangible asset and one that can serve as collateral, financing is readily available.

Competitive Risk-Adjusted Returns

Real estate returns vary, depending on factors such as location, asset class, and management. Still, a number that many investors aim for is to beat the average returns of the S&P 500—what many people refer to when they say, "the market."

Inflation Hedge

The inflation hedging capability of real estate stems from the positive relationship between GDP growth and the demand for real estate. As economies expand, the demand for real estate drives rents higher. This, in turn, translates into higher capital values. Therefore, real estate tends to maintain the buying power of capitalby passing some of the inflationary pressure on to tenants and by incorporating some of the inflationary pressurein the form of capital appreciation.

Mortgage lending discrimination is illegal. If you think you've been discriminated against based on race, religion, sex, marital status, use of public assistance, national origin, disability, or age, there are steps you can take. One such step is to file a report to the Consumer Financial Protection Bureau or with the U.S. Department of Housing and Urban Development (HUD).

Real Estate Investment Trusts (REITs)

If you want to invest in real estate, but aren't ready to make the jump into owning and managing properties, you may want to consider a real estate investment trust (REIT). You can buy and sell publicly-traded REITs on major stock exchanges. Many trade under high volume, meaning you can get into and out of a position quickly. REITs must pay out 90% of income to investors, so they typically offer higher dividends than many stocks.

What Is Indirect Real Estate Investment?

Indirect real estate investing involves no direct ownership of a property or properties. Instead, you invest in a pool along with others, whereby a management company owns and operates properties, or else owns a portfolio of mortgages.

How Can Real Estate Hedge Inflation?

There are several ways that owning real estate can protect against inflation. First, property values may rise higher than the rate of inflation, leading to capital gains. Second, rents on investment properties can increase to keep up with inflation. Finally, properties financed with a fixed-rate loan will see the relative amount of the monthly mortgage payments fall over time -- for instance $1,000 a month as a fixed payment will become less burdensome as inflation erodes the purchasing power of that $1,000.

Is My Primary Residence a Real Estate Investment?

Often, a primary residence is not considered to be a real estate investment since it is used as one's home. Nevertheless, one can profit from selling their home at a price greater than they paid for it. And, if this does happen, you may be responsible to pay taxes on those gains.

The Bottom Line

Despite all the benefits of investing in real estate, there are drawbacks. One of the main ones is the lack of liquidity (or the relative difficulty in converting an asset into cash and cash into an asset). Unlike a stock or bond transaction, which can be completed in seconds, a real estate transaction can take months to close. Even with the help of a broker, it can take a few weeks of work just to find the right counterparty.

Still, real estate is a distinct asset class that's simple to understand and can enhance the risk-and-return profile of an investor's portfolio. On its own, real estate offers cash flow, tax breaks, equity building, competitive risk-adjusted returns, and a hedge against inflation. Real estate can also enhance a portfolioby lowering volatility through diversification, whether you invest in physical properties or REITs.

Key Reasons to Invest in Real Estate (2024)

FAQs

What are three main reasons to invest in real estate? ›

The benefits of investing in real estate include passive income, stable cash flow, tax advantages, diversification, and leverage. Real estate investment trusts (REITs) offer a way to invest in real estate without having to own, operate, or finance properties.

What is the key to real estate investing? ›

Becoming knowledgeable and educated about the real estate market is crucial, but this often requires more than just in-class learning. Understanding the risks, working with an accountant, finding help, and building a network are all part of finding success as a real estate investor.

What are the three most important factors in real estate investments? ›

Home prices and home sales (overall and in your desired market) New construction. Property inventory. Mortgage rates.

What are the three most important things in real estate? ›

To achieve those goals, the three most important words in real estate are not Location, Location, Location, but Price, Condition, Availability.

What are the 3 keys to investing? ›

Select investments—Choose what to buy and when. Monitor—Evaluate your investments periodically for changes in strategy, relative performance, and risk. Rebalance—Revisit your investment mix to maintain the risk level you are comfortable with.

Is real estate a good investment in 2024? ›

The 2023 housing market has seen many ups and downs, leaving investors wondering what to expect in 2024. The good news is that regardless of interest rate increases and lower than average inventory, real estate investments remain one of the most lucrative areas to invest in as we head into the new year.

What is the golden rule of real estate investing? ›

It was during this period that Corcoran developed what she calls her "golden rule" of real estate investing. This rule calls for investors to put 20% down on properties and then get tenants whose rent payments cover the mortgage.

What is the 5 rule in real estate investing? ›

That said, the easiest way to put the 5% rule in practice is multiplying the value of a property by 5%, then dividing by 12. Then, you get a breakeven point for what you'd pay each month, helping you decide whether it's better to buy or rent.

What does Dave Ramsey say to invest in? ›

Plain and simple, here's the Ramsey Solutions investing philosophy: Get out of debt and save up a fully funded emergency fund first. Invest 15% of your income in tax-advantaged retirement accounts. Invest in good growth stock mutual funds.

What are the 4 pillars of real estate investing? ›

These pillars work together as puzzle pieces, to create one big well-oiled machine that can generate profit. The 4 pillars of real estate include: cash flow, appreciation, amortization and leverage, and tax benefits.

What are the four factors that influence value in real estate? ›

4 Primary Factors that Influence Home Values
  • Supply and Demand. Like any good or service, the housing market relies on supply and demand. ...
  • Location and Neighborhood Comps. ...
  • Size and Layout. ...
  • Age and Condition.
Nov 6, 2023

What actually increases property value? ›

Factors that can increase your home or property value

Nearby amenities, local laws, street art, and more can also increase your home's value — without impacting your homeowners insurance. While remodeling is one quick way to add value to your home, it can cost you when you update your home insurance policy.

What are the three pillars of real estate? ›

Three Pillars of Real Estate Investment: Income, Appreciation, and Tax Advantages.

What is the number one rule of real estate? ›

For a potential investment to pass the 1% rule, its monthly rent must equal at least 1% of the purchase price. If you want to buy an investment property, the 1% rule can be a helpful tool for finding the right property to achieve your investment goals.

What is the most lucrative aspect of real estate? ›

5 Most Profitable Real Estate Ventures
  1. Residential Real Estate Development. ...
  2. Commercial Real Estate Investment. ...
  3. Real Estate Crowdfunding. ...
  4. Real Estate Technology ( PropTech) ...
  5. Short-Term Rentals and Vacation Properties.
Dec 28, 2023

What are the three unique characteristics that define real estate investments? ›

Regardless of the type of property, all real estate has seven basic characteristics that define its economic impact and physical nature. These characteristics are scarcity, improvements, location, investment permanence, uniqueness, immobility, and indestructibility.

What is the safest real estate investment? ›

Here are the best low risk real estate investment types:
  • Long-Term Rental Properties.
  • Short-Term Rental Properties.
  • Buy-and-Hold Real Estate.
  • Multi-Family Homes.

What is the best investment right now? ›

11 best investments right now
  • High-yield savings accounts.
  • Certificates of deposit (CDs)
  • Bonds.
  • Money market funds.
  • Mutual funds.
  • Index Funds.
  • Exchange-traded funds.
  • Stocks.
Mar 19, 2024

How to answer why real estate? ›

They should be able to articulate why they are interested in the position and what they hope to gain from the experience. Sample Answer: I want to become a Realtor because I love helping people find a place to call home. I want to help them find the right property and negotiate the best deal for them.

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