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What History Says About Apple Stock on iPhone Launch Days
Investors hoping for a big move in Apple’s stock as the latest iPhone is launched may be left disappointed, if history is anything to go by. Or, at the very least, they may have to wait for the post-launch gains.
The shares have fallen 0.2%, on average, on the day of an iPhone announcement, according to Dow Jones Market Data. But the stock has risen an average of 2.8% between the announcement and the new smartphone’s release–the gains then typically accelerate in the months after the release.
On the release day itself, the stock has fallen 0.4%, on average.
With Apple shares down 4.5% so far in September, a stock-moving break with tradition is not out of the question Tuesday.
