Zillow Ranks Top Places Where Mom-and-Pop Landlords Make the Most Money (2024)

Homeowners turned landlords are most profitable in Oklahoma City, Okla. in short-term profit; San Jose, Calif., in the long-term profit, according to a Zillow Rentals Analysis

SEATTLE, Aug. 15, 2014 /PRNewswire/ -- Zillow today named the Oklahoma City area the top place where mom-and-pop landlords stand to make the most money on their rental property on a month-to-month basis. A Zillow Rentals analysisi looked at the top 50 U.S metros to determine which areas provide the best short-term return on investment for landlords. Rental property owners in the Oklahoma City metro area can expect to profit $536 per month on the median home when comparing anticipated rental income versus their assumed monthly mortgage payment.

Mom-and-pop landlords are homeowners who have turned their personal home into a rental rather than selling it when they move.

Zillow has also named the best places for landlords interested in long-term profitsii. When looking at rental income, tax benefits and accumulated home equity (thanks to rapid home value appreciation), landlords in San Jose, California, make the most money: $8,927 per month, or $107,122 per year. The majority of this "profit" is derived from earned but unrealized equity distributed evenly each month over the next six years. Most, if not all, of this profit will not be realized until the landlord sells the property.

"When deciding if they should sell their home or rent it out, most mom-and-pop landlords are primarily concerned with whether or not they can cover their mortgage payment each month – they simply can't absorb monthly losses like professional investors," said Zillow Chief Economist Dr. Stan Humphries. "However, the greatest returns are actually in markets like San Jose and San Francisco where there are short-term monthly losses, but the long-term earned equity makes them the best markets to invest in."

Nationally, the Zillow Rent Index has increased 2.5 percent since June 2013 and 9.1 percent since June 2011. On a local level, the Zillow Rent Index has gone up as much as two to three times that amount over the past year in rental hotspots such as metro Chicago (+6.3 percent) and San Francisco (+11 percent).

The full list of best places to own a rental property can be found by visiting Zillow Real Estate Research.

Top 10 Markets for Short-term Financial Gain (difference between rent and mortgage payment on the median home, accounting for property and income taxes, maintenance and vacancy)

Rank

Metro Area

Short-term profit (monthly)

Short-term profit (annually)

1.

Oklahoma City

$536

$6,431

2.

Miami-Fort Lauderdale, Fla.

$515

$6,184

3.

Tulsa, Okla.

$396

$4,753

4.

Cincinnati

$385

$4,621

5.

Denver

$355

$4,258

6.

Rochester, N.Y.

$349

$4,182

7.

Tampa, Fla.

$287

$3,448

8.

Dallas-Fort Worth, Tex.

$264

$3,166

9.

Indianapolis

$251

$3,014

10.

Memphis, Tenn.

$242

$2,901

11-50

Can be found by visiting: http://www.zillow.com/research/landlord-profit-7357/

Top 10 Markets for Long-term Financial Gain (includes home equity gains, tax benefits, and the difference between monthly rental income and mortgage payments after holding onto the property for six years on the median home. Also accounting for property/income taxes, maintenance and vacancy)

Rank

Metro Area

Long-term profit (monthly)

Long-term profit (annually)

1.

San Jose, Calif.

$8,927

$107,122

2.

San Francisco

$6,078

$72,939

3.

Los Angeles

$4,328

$51,938

4.

San Diego

$4,165

$49,983

5.

Riverside, Calif.

$3,659

$43,907

6.

New York

$3,179

$38,147

7.

Boston

$3,009

$36,109

8.

Seattle

$2,861

$34,335

9.

Sacramento, Calif.

$2,694

$32,328

10.

Honolulu

$2,512

$30,144

11-50

Can be found by visiting: http://www.zillow.com/research/landlord-profit-7357/

About Zillow, Inc.

Zillow, Inc. (NASDAQ: Z) operates the largest home-related marketplaces on mobile and the Web, with a complementary portfolio of brands and products that help people find vital information about homes, and connect with the best local professionals. In addition, Zillow operates an industry-leading economics and analytics bureau led by Zillow's Chief Economist Dr. Stan Humphries. Dr. Humphries and his team of economists and data analysts produce extensive housing data and research covering more than 450 markets at Zillow Real Estate Research. Zillow also sponsors the quarterly Zillow Home Price Expectations Survey, which asks more than 100 leading economists, real estate experts and investment and market strategists to predict the path of the Zillow Home Value Index over the next five years. Zillow also sponsors the bi-annual Zillow Housing Confidence Index (ZHCI) which measures consumer confidence in local housing markets, both currently and over time. The Zillow, Inc. portfolio includesZillow.com®,Zillow Mobile, Zillow Mortgage ,Zillow Rentals, Zillow Digs®, Postlets®, Diverse Solutions®, Agentfolio®, Mortech®, HotPads™, StreetEasy® and Retsly™. The company is headquartered in Seattle.

Zillow.com,Zillow, Postlets, Mortech, Diverse Solutions, StreetEasy, Agentfolio and Digs are registered trademarks ofZillow, Inc. HotPads and Retsly are trademarks ofZillow, Inc.

i For short-term financial gain, Zillow identified the top places where landlords make the most money on their rental property based on several assumptions including that the median valued property was purchased five years ago in May 2009, with a 30-year fixed rate mortgage, a 20 percent down payment, and an interest rate of 4.5 percent, roughly the rate that prevailed at the time. For tax purposes we assume that the homeowner is married with a gross annual income equal to the metro-area median and that the property is vacant at a rate equal to the metro-area average vacancy rate. Finally, we assess the net profit excluding equity earned if the homeowner rents out the property for an additional seven years during which home values and rents increase at their historic rates.

ii For long-term financial gain Zillow identified the top places where landlords make the most money on their rental property based on several assumptions including that the median valued property was purchased five years ago in May 2009, with a 30-year fixed rate mortgage, a 20 percent down payment, and an interest rate of 4.5 percent, roughly the rate that prevailed at the time. For tax purposes we assume that the homeowner is married with a gross annual income equal to the metro-area median and that the property is vacant at a rate equal to the metro-area average vacancy rate. Finally, we assess the net profit and accumulated home equity if the homeowner rents out the property for an additional seven years during which home values and rents increase at their historic rates.

SOURCE Zillow, Inc.

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Zillow Ranks Top Places Where Mom-and-Pop Landlords Make the Most Money (2024)

FAQs

Where do landlords make the most money? ›

When looking at rental income, tax benefits and accumulated home equity (thanks to rapid home value appreciation), landlords in San Jose, California, make the most money: $8,927 per month, or $107,122 per year.

How much money do landlords actually make? ›

As of Apr 19, 2024, the average annual pay for a Landlord in California is $91,852 a year. Just in case you need a simple salary calculator, that works out to be approximately $44.16 an hour. This is the equivalent of $1,766/week or $7,654/month.

What company owns the most rental properties in the US? ›

The largest owner of apartments in the United States was Greystar, an international developer and manager headquartered in Charleston, SC. In 2024, Greystar owned nearly 109,000 units.

Are landlords usually wealthy? ›

Most landlords are not wealthy, they run a business with outgoings their income is from the rent, if someone stops paying rent that can lead to the business failing and the property being sold to cover debts so you are out of a home anyway, lots of landlords have other jobs too, the property may be a retirement income ...

What is the best place to be a landlord? ›

The Best States For Landlords In 2022 & 2023
  • Florida.
  • Illinois.
  • Pennsylvania.
  • Ohio.
  • Georgia.
  • Kentucky.
  • Michigan.
  • North Carolina.

Which companies pay the most rent? ›

When factoring together each retailers' rent expenses as a percentage of sales, Chen found that big box stores Costco , Target and Wal-Mart led the list. They were followed by department stores Macy's , Nordstrom , Kohl's and Hudson's Bay.

What is a good monthly profit from a rental property? ›

The Bottom Line

Keep in mind, when it comes to real estate cash flow, calculating your expenses and rental property income will be your number one key to success. Anything around 7% or 8% is the average ROI. However, if you'd really like to succeed, you should always aim higher at around 15%.

How many rental properties to make 100k? ›

The amount of capital needed to generate $100,000 in annual income from rental properties depends on factors like cash flow, financing, and property types. For example, if you have an average cash flow of $1,000 per month per property, you would need approximately 8-10 properties to achieve $100,000 in annual income.

How much do most landlords make? ›

As of 2024, landlords in the United States have an average annual income of around $60,107, a figure that reveals the lucrative potential of property rentals. However, this average income amount can vary significantly depending on several factors, such as location, property type, rental prices, and market conditions​​.

Who is the largest landlord in us? ›

The largest private landowner in the United States is the Emmerson family, which owns and operates Sierra Pacific Industries, one of the largest lumber producers in the country.

What is the largest rental company in the United States? ›

United Rentals, Inc (NYSE: URI) is an American publicly traded company; it is the world's largest equipment rental company, with about 16 percent of the North American market share as of 2022.

Who owns the most rental properties in the world? ›

The world's largest private landlord, Blackstone, holds more than $300 billion in real estate assets under management (AUM). In one deal this past June, Blackstone bought 17,000 single-family homes across the US to extract rental income from tenants.

Is renting wasting money? ›

You may have heard the myth that renting is a waste of money. That's not true. Housing is an essential expense.

Can you become a millionaire from rental property? ›

Every year, you're paying off a little more, and every year, residential and commercial properties are increasing in value. Your cash flow is increasing, your net worth is increasing, and you're getting wealthier. And that's how you build wealth and become a millionaire through rental properties.

Do millionaires pay rent? ›

Millionaires Are Renting Homes Over Buying — Is This a Good Option for the Middle Class? Even the ultra-wealthy don't want to deal with homeownership costs. The number of millionaire renters has soared over the last five years, according to a recent report by Beauchamp Estates.

Is it hard to make money as a landlord? ›

Rental properties can be a great way to generate income, so long as your operating expenses aren't too high and your rent price is competitive. Rent payments, security deposits, move-in fees, and pet fees can also help cover your monthly expenses and leave money left over to save for future costs.

How much income do most landlords require? ›

The gold standard in the industry is 30%, meaning no more than 30% of a tenant's gross income should go to rent. People who spend more than 30% of their gross income on rent are considered to be housing-cost burdened, according to the U.S. Department of Housing and Urban Development (HUD).

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